Monday, April 11, 2011

Superga - The Midas Chung Touch

She's at it again. Alexa Chung is making things cool again. This time it's a return to form for Italian sports label Superga. To celebrate 100 years in business they have recruited herself & with already successful consequences. They've been spotted on style vixens such as Sienna Miller, Katie Holmes and, a favourite of mine, Liv Tyler to name a few.
Available in a plethora of designs and materials, they're set to take the fashion world by storm - and at such affordable prices ($35 & up) and ranges for men, women AND children it's no wonder.

I've taken the liberty to pick out a few of my  favourite designs - i'm deciding between colours for my first pair!










Super Blogger Chiara Ferragni in her Superga's

Sienna Miller looking effortlessly cool

Liv Tyler in a trench & Superga's


And Alexa Chung - off and on duty wearing her Superga's

What do you think? Will you be wearing Superga? What colour will you be getting?










3 comments:

  1. I like them - they look really comfy, but probably just another fad like toms or keds or many more before them. That said,do you know where they're available?





    http://shapescolourslittlethoughts.blogspot.com/

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  2. Oh! They are really cool... just saw them twice yesterday in the blogosphere- on man repeller and on timeless is more :)
    i'm not convinced they're so cool ad comfy I want a pair for myself!
    As for the colour- beige, white or navy!

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  3. i'll take a hot pink pair, plztnx.

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