Swatch is an iconic watch brand and has been around for years, known hugely for it's cult collection of Swatch Pop-watches in the 90's ( I always wanted one!)
Anyway, Jeremy gave a sneak peek of the watches on Twitter and they are AWESOME. I'm not sure I could bare to take my Marc Jacobs watch off my wrist, but these will definitely be in the running.
The bottom one is called Lightning Flash.
Images via http://twitpic.com/photos/ITSJEREMYSCOTT